Michael Brabbins
Category Management

Michael joined Procure4 from Apple in 2013. Bringing creative thinking, systems expertise and a passion for attention to detail to his BizIntel Analyst role. Michael supported busy Category Leaders in the development of their market overviews, baselines and Approach Strategies across multiple clients and sectors.


Michael’s warm and engaging personality and excellent people skills made him the natural choice to succeed our previous BizIntel Manager in January 2015. However Michael’s goal was to move into a Category Leader role and Procure4 was only happy to support his career development ambitions. 


Michael has already broadened his category management experience, learning quickly from the Academy development structure at Procure4 to deliver cost base reduction and supply chain efficiencies in complex categories such as store refurbishment, facilities management and office services.

 

Outside of work:

Michael and his wife have recently bought a new house and are rapidly becoming experts in home refurbishment… although being ex-Apple he’s still easily distracted by new tech, games and apps…

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