Conscious Consumerism - Is the Future Flexitarian?

Reducing animal product consumption, whether this be veganism or just “meat free Mondays”, is a consumer trend which shows no signs of waning.

In retail, value sales of the meat-free market are forecast to increase by a further 44% by 2023 to reach £1.1 billion. The same trend can be seen in the casual dining and food-to-go sectors, where we’ve seen our previous clients making a variety of moves such as Pret a Manger opening a “Veggie-Pret” site, and Wagamama proactively offering a vegetarian and vegan menu upon entering their restaurants.

So, why has the move to more plant-based diets become so popular, and why is it likely to stay? Two of our Food Procurement experts, Caroline Gurney and Hannah Martin, highlight the key drivers for reducing meat consumption, the benefits to the consumer, and insights from suppliers we have worked with.


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